The simplest person in the room

Until 2024 I led B2B marketing for Google and YouTube in the UK, developing our proposition for advertisers and leading tentpole events like YouTube Festival, Google Insiders and YouTube Works. Alongside overall responsibility, I led on core narratives and keynote speeches for senior Google and YouTube execs.

I often found myself taking the role of arch simplifier, cutting through the complexity of a big and fast moving organisation. While everyone else was trying to be clever, I was trying to be simple. It is this specialism that I'm now making available to other clients.

Before Google I was an award winning Strategy Director at AMV BBDO, working across UK and international brands including Snickers, BT and Sainsbury’s. This gave me a foundational understanding of brands and communications that I bring to everything I do. Full details are on my LinkedIn.